UNHCR - Nadima
UNHCR wanted to raise awareness and funds in Hong Kong for the refugee crisis in South Sudan. The cliche guilt-inducing call for help TV spots had made them indifferent to the refugee plight.
We came up with an immersive audio story of an 11 year old girl, Nadima, separated from her parents during a bombing, as she seeks shelter at a UNHCR campsite.
To remove all distractions, we put Hong Konger’s in Nadima’s shoes at an event where they heard the best and worst of humanity.
Movie styled posters around the city helped drive awareness. KOL participation helped generate leads and donations to a very important cause. The event was held at a popular shopping destination in Wan Chai.
