P&G - “Divorce”

A couple on the brink of divorce. Can a shampoo credibly save their marriage? This story leveraged a key insight in China, that despite a soaring divorce rate, not all hope was lost. Among the 3 million couples that divorced in 2013 - 100,000 chose to remarry each other. This short film for P&G’s Rejoice shampoo, struck a chord and resonated with over 60 million people worldwide and was featured on Time magazine, Huffington Post, Creativity Online, among others.