AXA's 2023 Mind Health Study investigates the impact on Gen Z in the workspace, the effects on teams, employees and business partners so that they can find ways to better serve their needs. It explores how mental health conditions, depression, stress and anxiety, while highlighting what positive actions and taking control of your mental health can achieve.

A social media campaign was created to boost the awareness and impact of the findings so that more people could learn and implement new working methods and more inclusive practices.

Short videos offered practical advice on developing your Emotional Intelligence, Resilience, Self Acceptance, Connectedness, Pride in Achievement, Meaning and Purpose, Challenge Response and Self Confidence.

Our guides were viewed online by thousands and provided an opportunity to publish content online social media to widen the reach to the AXA communities.